OTTO CAP

I currently serve as Senior Graphic Designer at OTTO Cap, one of the largest custom headwear and blank cap suppliers in the U.S. and a Top 40 ASI supplier, where I lead integrated marketing design across social, email, web, tradeshows, and seasonal campaigns. My most significant project to date has been serving as lead designer and art director on the launch of the Club Collection, a premium 15-style line of performance golf and sports caps positioned as a strategic brand extension into high-end verticals. I owned the collection's visual identity end-to-end — developing brand guidelines, designing and overseeing print production of the catalog, contributing to a landing page redesign and product imagery, and helping produce campaign assets including social and email content alongside high-quality video and lifestyle photography. I also partnered closely with the product development team on product feature icons, fabric callouts, visor stickers, inner linings, and broader visual systems that strengthened storytelling and brand consistency across the new line. Beyond the Club Collection, I lead design and art direction on OTTO's other catalogs — overseeing templating, proofreading, print production, and cross-team alignment to ensure data accuracy — and produce 3D videos, motion graphics, banners, and presentation assets across the brand's marketing ecosystem. I also mentor junior-level designers, providing feedback and creative direction.