Jose “Runo” Rodriguez
I graduated from the University of California Irvine with a degree in Social Ecology. A social ecologist studies how people interact with their environment and how these relationships might be modified to produce a more sustainable society. In design, essentially its the same thing: thinking critically about what we create and how the designs will create a unique and long-standing experience for the viewer.
After graduating I was interested in how i could apply what I learned in school into my designs. I was able to do so by working with creative experiential studio All Valley Yacht Club, which i have worked with since 2017. While working at AVYC it allowed me to work on so many cool projects where I learned a ton about creative direction and designing experiential spaces for people to interact with. From pre-production and concepting, creating decks, helping design and build props, painting, sculpting, etc. we did it all.
In addition to this - I also worked as a freelance creative working on video editing, motion graphics. In 2019 i was commissioned to be the lead 3d artist for AR PONG, a mobile Augmented-Reality game.
Eventually through my previous work and designs, I got the attention of UPTIME where I have been working full time as a 3D-artist and graphic designer since 2022. I’ve assisted with ad design, packaging, product development, point-of-sale assets, motion graphics and art direction. I take pride in being a key element in the recent rebranding and redesign: packaging for the bottle, cartons, point-of-sale assets, and overall look and feel of the brand.